The very first part of the SEO process is keyword reasearch. You are going to discover what are the most profitable keywords for the page or website you are going to optimize. There are lot of factors to consider when to decide what keywords are you going to optimize.
I am going to feature in this post one of the most uncommon factor - the misspelled words. For example, there are a lot of searches for the keyword
Ann Curtis instead of
Anne Curtis. Although they sound the same, Google always treat those two keywords separately. In fact, one of my sites is ranking well for Anne Curtis while it is not ranking at all in
Ann Curtis.
This is the reason that I am now also optimizing for the Ann keyword. There are a lot of searches for this misspelled keyword and I want to rank for it. So one consideration when you are looking for keywords to optimize are the misspelled keywords that are related to your website's contents.