The essence of internet marketing today is evidenced in five major areas of economic endeavor. To fulfill and utilize the marketing concept to serve the needs of th ecompany and turn increase its sales, a merketing organization must focus its atention and be willing to do the following: (1) define its market area (2) research consumer needs and wants (3) demand (4) recruit, select and train manpower to deliver the product or service to the target market and (5) develop its marketing policies in consonance with its profit objective without forgetting its social responsibility to the public it seeks to serve.
Concepts of a Market
The term market or any similar one should not be confused with that of marketing although the two are closely interwined.
As such, it need not be stated very strongly that wherever transfer of ownership of goods is effected, there is said to exist a market. in this respect, it should be noted that the actual presence of goods that are the objects of exchange may not be necessary.
In the many industrialized countries of the world, some markets are developed largely to the transfer of title to goods rather than to their physical transfer.
On the basis of the foregoing discussion, we ay define a market simply as "a sphere within which price-making forces operate and in which exchanges of title tend to be accomplished with ir without actual movement of the goods affected."