Internet Marketing is to be a success and represent a vital force in our economy, it must be able to allocate resources efficiently in the light of consumer demand. It must be able to facilitate the flow of goods from the process of production to consumption with least cost and inconvenience in the part of those who are engaged in this task and economic activity.
Owing to the wants and needs of the consumers which tends to increase of their kinds, this circumstance provides a stimulus to marketing thereby encouraging innovation. Marketing people should not ram into throats of people those goods that they do not want and do not have a need for.
Rather, they should embark on research effort to ascertain what the people want which still remains unfulfilled. Moreover, they should endeavor to improve those products that are already in the market in order to provide greater satisfaction and in the process boost more sales and profits.
Marketing has also been known for its contribution to what economists call as the "multiplier effect". As more products are produced and sold, there is brought about a corresponding demand for certain economic activities as transportation and packaging.
As products reach and penetrate through hitherto backward areas, people's standard of living tends to rise while at the same time there is brought forth the need for certain factories, plants and industries.
The birth of such plants, factories and industries provide employment or job opportunities to members of the labor force within the area who otherwise maybe unable to make up their skills talent and efforts for the productive purpose an thus help swell the ranks of the unemployed.