The government market inspite of its magnitude has not received as much attention and interest from writers of marketing textbooks in particular as that of the ocnsumer and industrial market.
In fact, hardly are the books around dealing specifically on the government market. Be that as it may, the government market is an integral and imoprtant component of the entire marketing system.
The government which is a public corporation like that of a private business enterprise needs supplies, materials, equipment and others to continue it to discharge is multifarious functions to the people it seeks to serve. It must have to do a lot of purchasing fro year to year.
Office stationery and supplies like typewriting paper, carbon paper, typewriter ribbons, pens and pencils, ink and office equipment like typewriters, calculators and similar others needed by various instrumentalitie, offices and departments of the government.
So are such materials as asphalt, gravel, sand and cement are needed by the government for use in its road and highway program.
Such materials and supplies are supplied by prime contractors. They are rewarded to them based on government regulations and public bidding.